Cupcake Vineyards
Cupcake Vineyards, a subsidiary of The Wine Group, is a millennial-focused wine brand located in Northern California. I art directed a seasonal menu brochure, and designed a wedding website (Love Deliciously by Cupcake Vineyards), brand guidelines, logo refresh, and tasting notes. I also created storyboards and design elements for videos that were part of targeted social campaigns, and art directed video and photo shoots for the client.
I refreshed the Cupcake Vineyards logo by removing unnecessary brushstrokes, streamlining letterforms, and finessing alignment. These minor adjustments not only retained the essence of Cupcake Vineyard’s established brand, but resulted in a modernized version of the logo that was optimized for use on packaging and other mediums.
